Ok,this is a pretty Canadian specific joke. If you’re wondering what’s going on, Tim Horton’s, Canada’s favorite coffee-shop-chain-named-after-a-hockey-star, runs a promotion called “Roll up the Rim to Win”. Basically, there’s some little tiny print under the rolled-under bit on the rim that mostly says, “Please play again/Réessayez vous S.V.P.”, but sometimes says that you’ve won a prize.
Seems a pretty straight forward way to run a promotion – there’s no messy scratch-and-win bits, which would probably melt anyway being so close to the hot coffee, and no little fiddly peel off bits that always get lost anyway.
But here’s the thing. It’s a winter promotion. And it’s damned cold in Canada in the winter. Like, you don’t want to take your gloves off, EVER, kinda cold. So, a common sight in Canada is a bunch of people fiddling around with the little waxy rim of their paper cups, trying to get the damned things to lift up without taking off their gloves.
I always have to resort to using my teeth to rip the rim off completely, usually mangling the text in the process. But that’s ok, because the only thing I’ve ever won is another coffee, and man. After I’ve just torn the neck off of a paper cup, the last thing I need is another coffee…